Interview with Anna Istomina: Leading GT Affiliates at Gamingtec

We spoke with Anna Istomina, Head of GT Affiliates at Gamingtec, about her return to the team, what she’s focusing on in her new role, and how the platform continues to grow. Anna has experience across product, onboarding, and account management, bringing a perspective to affiliate operations that’s grounded in knowledge and close collaboration.

In this interview, she shares what goes into running an affiliate platform that works, how GT Affiliates supports its partners, and what’s next for the product.

“I’ve expanded my expertise across the broader iGaming landscape through roles in Onboarding and Product Management. I’m truly excited to be back with the GT Affiliates team, this time bringing a broader perspective.“

— Anna Istomina - Head of GT Affiliates

1. How are you settling into your new role leading GT Affiliates?

Anna: I began my journey in iGaming as an Account Manager with GT Affiliates, so this role feels like a return to my roots. From day one, I was drawn to the product and was fortunate to be surrounded by a team that supported my growth and deepened my understanding of both the platform and affiliate marketing as a whole. Since then, I’ve expanded my expertise across the broader iGaming landscape through roles in Onboarding and Product Management. I’m truly excited to be back with the GT Affiliates team, this time bringing a broader perspective. I’m proud of the progress we’ve already made together as we continue to evolve and strengthen the product.

2. What are you focusing on at this early stage?

Anna: At this early stage, my focus has been on gaining a deep understanding of current performance metrics, team dynamics, and partner relationships within GT Affiliates. I'm working closely with the team to identify quick wins as well as longer-term growth opportunities. A key priority is strengthening collaboration across departments to ensure we're aligned on goals and consistently delivering value to our partners. I'm also paying close attention to feedback from both internal stakeholders and partners to help shape our roadmap in a way that’s both strategic and impactful.

3. What makes GT Affiliates stand out compared to other platforms?

Anna: We’re genuinely proud of the GT Affiliates platform. It’s a highly advanced and reliable product designed to support smooth collaboration between Operators and their Affiliate partners. One of its key strengths is near real-time data updates, typically every 7 to 15 minutes, which enables all stakeholders to monitor performance with confidence and speed. The platform is intuitive, flexible in its configuration and reporting capabilities, and empowers affiliates with tools like instant link creation, allowing them to generate tracking links in under a minute, without needing support from their managers. This level of autonomy, transparency, and efficiency is what truly sets GT Affiliates apart.

4. What kind of support do you offer clients once they launch their affiliate programme?

Anna: We offer comprehensive support throughout every stage of our partnership with clients, from initial setup to long-term collaboration. It starts with a detailed consultation based on the Operator’s target markets and business model to ensure the right foundation. We provide training sessions, assist with setting up commissions, landing pages, postbacks, and more. Once the platform is live, our dedicated Account Manager and technical team remain actively involved, ensuring our partners have the guidance and support they need to run a successful and scalable affiliate program.

5. How does GT Affiliates help operators attract high-quality traffic and improve campaign performance?

Anna: GT Affiliates plays a strategic role in helping operators attract high-quality traffic and boost campaign performance. Our platform provides powerful, real-time analytics that allow both operators and affiliates to make data-driven decisions quickly. With customizable commission structures and flexible tracking capabilities, operators can design campaigns that are precisely aligned with their goals and audience. Additionally, our dedicated support team works closely with partners to ensure they get the most out of the platform. It’s a combination of smart technology and hands-on support that drives real, measurable results.

6. What’s something that surprised you since stepping into the role?

Anna: Having worked with the GT Affiliates team before, I already knew they were dedicated and highly skilled. But what surprised me after stepping into this leadership role was the depth of ownership and initiative they show on a daily basis. Seeing how much each team member cares about the product and our partners' success from a strategic perspective has given me a new level of appreciation for the team and their impact.

7. How would you describe GT Affiliates to someone who has never heard of it before?

Anna: GT Affiliates is your go-to partner for growth. Smart, fast, and always reliable. For iGaming operators, it’s not a nice-to-have, it’s a must-have.