Fiona Hickey on Games Inc’s Next Chapter with Gamingtec

Over the years, Games Inc has created slot games for well-known iGaming brands, earning a reputation for titles that look good, play well, and work for operators. We spoke with Fiona Hickey, the company’s Managing Director, to talk about where the studio is headed, what the Gamingtec partnership means for its reach, and how the team approaches making games that players want to return to.

“We’re not here to blend into the background, we’re here to stand out. That means exploring new mechanics, playing with bonus structures, and building math models that keep players engaged for longer.” 

— Fiona Hickey, Managing Director, Games Inc.

1. What does this partnership with Gamingtec mean for you and the team at Games Inc?

Fiona: Gamingtec is an absolute powerhouse in the iGaming space, their technology, distribution, and network are second to none. For us, this partnership is a big moment. It means our games can reach new audiences faster, with the kind of technical excellence that ensures every player gets the experience exactly as we intended. For the team, it’s validation of all the hard work they put in, knowing our content will be in front of more players, in more places, and supported by a partner who’s as obsessed with quality as we are. It’s energising, and it sets the tone for the next stage of our growth.

2. How do you think this cooperation will help operators or players?

Fiona: For operators, it’s about making life easier and more profitable. Through Gamingtec’s platform, they can plug into our portfolio without the usual headaches; fast integration, robust performance, and a constant flow of new, commercially strong games. For players, it’s a win because they’ll discover our titles where they’re already playing. And when they do, they’ll get games that look great, feel great, and offer experiences players want to return to. It’s not just about adding content; it’s about adding content that moves the needle.

3. What are you most focused on in this first stage as MD?

Fiona: Two things: clarity and acceleration. I want everyone in the business to know exactly where we’re going, how we’re going to get there, and what their role is in making it happen. At the same time, I’m focused on increasing our game output but without compromising on quality. We’re putting processes, tools, and leadership support in place so the team can deliver at their very best. The aim is to create momentum, so it feels like every month we’re hitting meaningful milestones, not just ticking boxes.

4. How does this partnership fit into your plans for the company?

Fiona: Distribution is one of the biggest levers for growth in our industry, and Gamingtec gives us a serious boost in that area. They’ve got the infrastructure, the reach, and the relationships to put our games in front of entirely new audiences. That means we can focus on what we do best; making brilliant slot content, while they help us get it out into the world. This isn’t a side project; it’s a core part of our growth strategy, and it aligns perfectly with where we’re taking Games Inc.

5. Are you planning to grow your portfolio in any specific direction, like new game mechanics, themes, or player experiences?

Fiona: Definitely. We’re not here to blend into the background, we're here to stand out. That means exploring new mechanics, playing with bonus structures, and building math models that keep players engaged for longer. Theme-wise, we’re pushing ourselves to go beyond the “seen it all before” territory, creating visuals and stories that really pop. It’s not just about novelty for novelty’s sake every decision is grounded in what will deliver a better player experience and better results for operators.

6. Are there any new markets or regions you’re focusing on now?

Fiona: We’re looking at our distribution in a truly global way. Rather than just chasing the “usual” markets, we’re identifying where there’s untapped demand for premium slot content and making sure we can deliver it there. The beauty of this partnership with Gamingtec is that it accelerates that reach instantly. It’s about putting our games into the hands of more players, in more places, and making sure wherever we land, we make an impact.