Ever Heard of SMS Betting? - Yes, It’s a Thing. Let's Get Curious

Maintaining a competitive advantage in the iGaming industry can be difficult. New strategies constantly emerge, but understanding their impact and adapting them to your business takes time. Today, we’ll focus on a solution that offers clear advantages for both bettors and operators: SMS betting.

So, what is SMS betting? The answer is simple. SMS (Short Message Service) betting is a direct and accessible method for players to place bets using text messages, without needing a smartphone app or internet access. Users can bet on sports, casino games, and other events by sending an SMS with their chosen bet.

Why use SMS betting?

SMS betting is a useful tool that helps operators connect with users while allowing bettors to place bets easily. Here’s how it works and the benefits it offers:

1. Placing bets via SMS: Users send a text with their bet details (e.g., team selection, stake), making it fast and easy without logging into an app or website. Bettors can place live bets during events with quick texts, even when internet access is limited.

2. Bet confirmations: After placing a bet, users receive an SMS confirmation with the details. If their bets are successful, they are also notified of their winnings.

3. Promotions and offers: Operators can send SMS offers like free bets or deposit bonuses, tailored to users. They can also offer SMS-only promotions to invite more users to sign up for text updates. Besides, personalised messages offers or event invites can bring back inactive users.

4. Event reminders and updates: Operators can remind users of upcoming events, such as major sports matches or tournaments, driving bets before events start. SMS alerts can provide live updates like scores or incidents (like goals, red cards), keeping users informed.

5. Deposit and withdrawal notifications: Users receive SMS notifications confirming both deposits and withdrawals, with real-time updates on their account balance when a deposit is made, and alerts once a withdrawal is processed.

6. Feedback and surveys: After major events or promotions, operators can collect user feedback via SMS surveys, which can help improve their services.

Potential challenges for SMS betting

• SMS works best for simple bets like win/loss, so some users may feel it lacks the variety offered by app-based platforms. Operators could think about adding features that let users place different types of bets through SMS, possibly by using a code system.

• In certain markets, users may need help on how to place bets via SMS. Offering clear instructions or SMS betting tips, along with examples of common bets, can make it easier for users to get started.

• SMS depends on cellular networks, which can be affected by signal strength and coverage. In areas with poor reception, users might face delays or issues when sending and receiving messages. To manage this, operators could provide alternative betting options, such as USSD codes, which can function without a strong signal.

USSD can be an alternative

USSD (Unstructured Supplementary Service Data) is a mobile communication technology that allows users to interact with a network’s servers in real time without needing an internet connection. Like SMS betting, USSD lets users place bets on their phones and is commonly used in regions like Africa, where internet access and smartphones are limited.

To place a bet using USSD, users dial a specific code, like *123# on their phone, which connects them to the service provider's menu. From there, they follow instructions to select teams, enter stakes, and confirm bets. Since USSD operates in real-time, the session remains active as long as the user interacts with the menu. In addition to placing bets, it can handle transactions like deposits and withdrawals.

One of the main advantages of USSD betting is that it operates on the mobile network's signalling channel, meaning it can work even in areas with poor signal. USSD transactions are also often more affordable compared to SMS, where message costs can vary depending on the region.

SMS betting tips for iGaming platforms

• Payment integration: In regions where mobile money is popular, such as M-Pesa in Kenya, make sure that users can fund their accounts via SMS. Consider partnering with local mobile money providers to simplify the integration process and provide clear instructions for users.

• Real-time odds updates: For live sports betting, send users SMS updates with the latest odds and allow them to confirm before placing bets. Additionally, send reminders about important events or matches to keep them active on the platform.

• Security: Since SMS is not encrypted, add extra security measures, such as PINs or two-factor authentication (2FA), to protect user accounts and transactions. Educate users on the importance of securing their accounts and provide clear instructions on how to facilitate these security features to reduce risks.

Maximising your resources

Sometimes, it doesn’t take a lot of resources or advanced technology to stand out. It’s about knowing how to make the most of what you have. SMS betting provides a simple and accessible solution for iGaming platforms, particularly in regions where smartphones or reliable internet access are limited. It’s an effective way to reach a broader audience and offer low-tech betting options. For operators, SMS betting opens the door to new markets and diversifies their services. For customers, it offers a convenient way to place bets without needing internet access, while still enjoying the full betting experience.

At Gamingtec, we’re committed to delivering tailored solutions that meet both operator and customer needs in any market. Our fully responsive design works across desktop, mobile, and tablet devices. Plus, with our sportsbook solution, bookmakers can customise their platforms with just a few clicks. If you're looking to make the most of your resources and operate efficiently, don’t hesitate to get in touch with us.