How iGaming Companies Should Be Reviewed

Gain an understanding of the essential criteria for evaluating iGaming companies. These best practices ensure transparency, trust, and quality. Learn with examples from three of the industry’s finest.

Finding high-quality iGaming partners and providers can be challenging due to the many options and variables to consider. Resources like Google and online directories can help you make informed choices. So, we will share top companies specialising in reviews and highlighting their criteria and structure for reviewing iGaming companies.

But first, why are reviews so important in the iGaming industry?

Reviews are essential in the iGaming industry because they give the partner subjective truth from a place of authority.

Trust is fundamental for partners when navigating and searching for platforms to build their business. In this first scenario, reviews provide insights that help users select the best brands to invest their money and create their projects. Besides guiding consumer choices, reviews also work as powerful marketing tools, giving the brand credibility and attracting new partners.

Moreover, reviews act as alarms, highlighting areas for improvement in platform UX and customer support. Good reviews can significantly impact an iGaming company's success, while negative feedback can threaten its reputation. By monitoring and responding to good and bad reviews, companies can promote trust, improve their products, and build long-term growth.

There are different websites specialised in writing reviews in the iGaming sector and use different criteria to evaluate companies and offer sincere and objective opinions. We checked three of them and here we show how their process is and what they take into consideration when making reviews for B2B suppliers, affiliate programs and sportsbooks.

1. Gamblizard

Gamblizard is an affiliate website dedicated to promoting online gaming operators. They create unbiased, accurate and detailed reviews to help users make informed decisions when choosing casinos or iGaming software providers. While their primary focus is reviewing reputable casinos and suitable gaming offers, they also evaluate iGaming software providers. Their reviews consider reputation, experience, expertise, cost-effectiveness, security, scalability, time delivery, and accessibility. These criteria help provide complete and valuable reviews for their users.

Gamblizard’s criteria for reviewing iGaming software providers:

• Experience: The company’s age is an important indicator of stability and growth. The older the company, the more expertise and challenges it has faced and the better experience it can offer to its users.

• Cost-Effectiveness, hourly rates and minimum project cost: To determine the level of services, Gamblizard considers these elements to indicate the level of services and a serious approach to work. Also, a cost-effective budget ensures a balance between spending and quality.

• Number of employees, services and expertise: These elements can determine the ability to manage different projects and provide suitable solutions. Gamblizard also considers that complete in-house services can save you time and resources.

• Reputation and reviews: The number of awards and good reviews are proof of service quality and it will help you to build a successful project. Regarding this indicator, Gamblizard looks at platforms like clutch.co and checks if the company is in there either for being reviewed or for an award.

• Security and compliance: They check if the company prioritises partner protection with top-tier encryption and legal compliance to maintain trust and reputation.

• Scalability: Ensuring the developer can handle future growth is a key factor when choosing a partner. Gamblizard focuses on how the company can handle increased traffic, new features, and expansions.

• Contact information and accessibility: Multiple ways to contact, such as phone numbers, email addresses, and active social media, establish credibility and ensure potential clients can get in touch with the company.

• Timely delivery: Meet deadlines without compromising on quality.

2. AffPapa

AffPapa is an iGaming platform that connects affiliates and operators. It provides a directory, reviews, and valuable resources to help both sides establish successful partnerships. AffPapa offers an analysis of operators and affiliate programs, simplifies the search for collaborations, and supports the growth of businesses within the iGaming industry. Here, we mention how they review Affiliate programs.

AffPapa’s criteria and structure to review Affiliate programs:

• Experience: The age of the website is an important factor. If a website has been active for some time, it is a good indicator of credibility.

• Metrics: They also focus on traffic volume, domain rating and backlink profile. They relate this aspect to experience; the higher the numbers, the better.

• Reviews and reputation: Checking the company’s reputation on different websites helps understand how partners and users value the company. AffPapa also encourages partners and operators to monitor their interactions to avoid scams. In case of a misunderstanding, their registered affiliates and operators can file a complaint on their website.

• Licences: Verifying if the company is licensed and follows industry regulations is a key aspect that can determine if the company is fair.

• Program offerings: AffPapa offers a detailed examination of the affiliate program’s features, such as commission models, support services, and payment structures.

• Commission models: They examine the variety and competitiveness of commission structures offered, such as revenue share percentages, CPA rates, and special bonus plans for high-value players.

• Support and flexibility: The support channels provided to affiliates are also a key aspect to consider. These include the availability of live chat, email, and phone support and the flexibility to promote across multiple platforms.

• Payment details: They analyse the payment methods, payout schedules, and minimum payout to ensure affiliates receive earnings immediately and through their preferred methods.

• Special features and user experience: When searching, it is also important to evaluate additional features of the affiliate program, such as real-time stats, transparency, and overall ease of use.

• Bonus and loyalty programs: Finally, they focus on bonuses or loyalty incentives offered to affiliates, which could impact their earnings and engagement.

3. Askgamblers

AskGamblers is an online casino affiliate website that provides players with unbiased and accurate information about the iGaming industry. They prioritise transparency and fairness to guide players in making informed decisions while offering a platform for sharing experiences and engaging with the broader gaming community. This approach makes them a trusted source for casino reviews, bonuses, and player complaints. Now, we will explore their specific criteria for reviewing online sportsbooks.

Askgamblers’ criteria for reviewing online sportsbooks:

• Sportsbook’s licence: A valid betting licence is crucial for trustworthiness. Licences from the UK Gambling Commission or Malta Gaming Authority are the most reputable, while others, like Curacao, are less so but still preferable to no licence.

• Reputation: They consider player feedback and customer complaints to measure a sportsbook’s reputation. Positive and negative experiences help them determine overall trustworthiness.

• Security: Security involves protecting personal information, safeguarding funds, and handling transactions securely. Askgamblers also check for prompt payouts and reasonable wagering requirements.

• Betting bonuses and promotions: Bonuses should be varied and valuable, including deposit bonuses, free bets, and cashback. They like sportsbooks with creative promotions and fair terms.

• Number of sports/markets: It is important to offer a diverse selection of sports and markets, including niche and eSports options. Coverage of significant competitions and multiple betting markets is also a plus.

• Payment options: They evaluate the variety of payment methods available, including local options, and the efficiency of deposit and withdrawal processes, including any associated fees.

• Betting odds: Competitive odds are essential for profitability. Askgamblers looks for sportsbooks that offer fair odds compared to the market.

• Customer support: Reliable customer support is key. They value sportsbooks with responsive and helpful support available through multiple email, phone, live chat, and social media channels.

Choosing an iGaming company

Looking for potential partners and providers requires careful evaluation. The reviews offered by specialised platforms like Gamblizard, AffPapa, and AskGamblers are important in guiding businesses and consumers. Each platform brings its criteria, from Gamblizard’s analysis of software providers to AffPapa’s focus on affiliate program structures and AskGamblers’ sportsbook evaluations.

With these reviews, companies and users can make informed decisions that improve their chances of success and growth. However, it’s essential to be objective with these reviews and evaluate the credibility and reputation of the reviewing platforms. Confirming that reviews come from reputable and transparent sources will also safeguard your choices. It’s equally important to stay updated with new and reliable review platforms, which will be necessary for making strategic partnerships and investments in the industry.