Karolina Frącek’s Journey into iGaming and the Role of Gamingtec Affiliates in Partner Growth

Affiliate marketing in iGaming is as much about relationships as it is about performance. For Karolina Frącek, Account Manager at Gamingtec Affiliates, that means working closely with partners and building trust. In this interview, she talks about her path into the industry and the tools that help operators achieve long-term growth.

“Trust, transparency, and open communication. A good partnership is based on mutual respect and a shared goal of long-term success.”

—  Karolina Frącek, Account Manager, Gamingtec Affiliates 

1. Tell us a bit about your background and how you ended up in iGaming.

Karolina: My career started in large corporations, where I built a strong foundation in business and client relationships. Then, I moved into marketing and sales, which allowed me to tap into my creative side and self-motivation to achieve goals. I actually ended up in the iGaming affiliate space by accident — but it turned out to be the best kind of surprise. I met amazing people, discovered a completely new and fascinating industry, and quickly realised that this is where I want to stay.

2. What first drew you to affiliate marketing, and what keeps you in it?

Karolina: At first, it was curiosity and the fast-paced nature of the field. Affiliate marketing in iGaming is unlike anything else — it's dynamic, relationship-driven, and constantly evolving. What keeps me in it is the people, the innovation, and the constant opportunity to learn and grow. No two days are the same, and I love that.

3. As an Account Manager for Gamingtec Affiliates, what are you responsible for? 

Karolina: I’m responsible for building and maintaining strong relationships with our partners, ensuring they have the tools and support they need to succeed. That means everything from onboarding and performance tracking, problem-solving, and growth strategy. My role is all about making sure our partners feel valued, understood, and empowered — because their success is our success.

4. What do you think makes a good operator–affiliate relationship?

Karolina: Trust, transparency, and open communication. A good partnership is based on mutual respect and a shared goal of long-term success. When both sides feel heard and supported, it’s much easier to build something great together. And do not forget to smile! — it always makes the day better, even when facing some problems.

5. If you had to explain Gamingtec Affiliates to a new operator in 30 seconds, what would you say?

Karolina: Gamingtec Affiliates is your go-to partner for a strategic and results-driven affiliate platform in iGaming. We combine hands-on support, data-driven tools, and a deep understanding of the market to help you scale for sustainable, long-term success.

6. What are the most powerful tools inside Gamingtec Affiliates that operators might not realise right away?

Karolina: Our reporting and tracking tools are incredibly powerful — for me personally, the most valuable thing is real-time tracking that helps operators make smart, data-backed decisions. But beyond that, I think our team is the real hidden gem. We bring not just knowledge, but also commitment and flexibility to every partnership.

7. What kind of feedback do you most often hear from partners?

Karolina: Partners often tell us they feel genuinely supported — I treat our partners as one of us, and I really care about their success and am always eager to help.

8. What’s one common misconception about affiliate marketing in iGaming?

Karolina: That it’s all about quick and short-term traffic. In reality, successful affiliate marketing is a long game — it takes strategy, trust, and optimisation. It’s not as chaotic as it may seem from the outside — there’s a lot of structure and strategy behind the scenes.

 9. How would you describe Gamingtec Affiliates in one sentence? No buzzwords allowed.

Karolina: A group of real people who genuinely care about helping partners grow and win in this unique industry.

10. What advice would you give to someone starting out managing affiliates?

Karolina: Be curious, listen, and never underestimate the power of relationships. It’s a people-first business — build trust, and everything else will follow.